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Arnold Greenberg (Coleco) : ウィキペディア英語版 | Arnold Greenberg (Coleco) Arnold Greenberg is an American businessman best known as the CEO of Coleco in the 1970s and 1980s. He began his career in law but joined Coleco, a family toy business, in 1966. He worked aggressively to gain a large share of the video game market while maintaining Coleco's position as a manufacturer of other toys. Greenberg's drive to develop and market the Adam Computer in 1982 and 1983 eventually led the company into bankruptcy. ==Early life and career== Arnold Greenberg was born in the United States to Russian immigrant parents. His father, Maurice Greenberg, started Coleco. Arnold Greenberg entered law and practiced until 1966. He then joined Coleco, where he quickly came to dominate the company as its driving force and chief of marketing while his brother, Leonard Greenberg, provided engineering and manufacturing know-how.〔De Maria and Wilson 32.〕 At this time, Coleco's main business was plastic above-ground swimming pools. Greenberg quickly acquired Eagle Toys, a maker of tabletop sports games, to diversify the company's offerings.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Arnold Greenberg (Coleco)」の詳細全文を読む
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